一个工具就能玩转微信、百度双小程序？

木易杨_ · 发表于 2018-12-14 15:18:31

大家都知道在今年7月4日百度正式推出了百度智能小程序，虽然上线时间不长，但百度智能小程序已经迅速火遍大江南北，发展势头越来越迅猛，在给开发者带来广阔开发前景的同时，也让开发者们看到了庞大的流量红利。于是就有人感到疑问：已经有了微信小程序，还需要百度小程序吗？

小编先给大家分析一下这两家的小程序有什么不同，各有什么优点。

微信小程序

首先我们先来说说微信小程序。对于微信小程序我们都不陌生，上线已经两年了。在短短两年时间里，微信小程序基于微信的社交能力，通过人与人之间的分享裂变，为用户带来海量的流量。

微信自带的“附近小程序”功能，帮助商家被五公里范围内的微信用户搜索到，解决当下商家广告无处可打的尴尬。微信对小程序开放‘关键词’搜索，提高了企业商家被搜索到的机会。同时微信搜索页面还有小程序的快捷入口，为常用的小程序带来更多的曝光和开启机会。

微信的每次版本更新都为小程序倾注更多的资源，并且多次赋能电商。“我的购物单”“微信直达”等小程序工具为品牌带来更多的曝光机会，进而实现店铺及商品的推广交易。同时，微信小程序一直以来都在致力于打通「线上+线下」场景，助力商家轻松实现“互联网+”转型升级。

百度小程序

与微信小程序不同，百度小程序通过「搜索+信息流」的方式获取流量，流量分发更精确。

百度小程序打造的是一个完全开放化的小程序生态。主要体现在两个方面：一是他可以在移动端、PC桌面或浏览器、Web甚至各类智能设备上使用；二是开放全域流量，帮助小程序快速沉淀精准用户。

流量是小程序的命脉，与微信生态内的10亿用户相比，百度拥有搜索、信息流、固定及回访四大超级入口，涵盖了百度全域千亿流量，蕴含着巨大的流量红利。

百度智能小程序不缺流量入口，在搜索和信息流中很容易引导用户应用，同时百度在PC和移动时代都有完善的开发者生态，分发能力对于开发者有着号召力。

百度的开放性，使得其流量中蕴含着丰富的个性化消费需求和服务场景，适合企业去充分挖掘。企业可以把百度智能小程序所获取的精准流量输送给微信小程序，然后在微信社交场景完成沟通、交易等动作，实现流量的精准转化，让百度全域千亿流量得到充分挖掘、利用。可以说：百度小程序和微信小程序相结合，已经成为商家的必选项。

但同时开发和运营两个平台的小程序，对大部分企业来说，都是一件不容易的事情。不用担心，建站宝盒小程序已完美打通微信、百度两大平台，使用一个工具就能轻松搭建两家小程序，实现【搜索推广+社交推广】，双管齐下，全面赋能企业营销。

马上注册领取试用吧！小程序专区网址: 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